Marketing for Orthopedic Practices
Making Connections with Patients Looking for Joint and Bone Health Solutions
The Challenge for Orthopedic Practices
Attract More Patients and Grow Your Practice
Orthopedic practices are often working shoulder to shoulder with hospitals, large healthcare groups, and other specialists. Patients who are looking for answers to their questions about pain, injury recovery, or surgery must have a reason to notice your practice. A successful marketing effort serves to build trust with the orthopedic specialists, positions them as authorities in the field, and helps connect the orthopedic specialists in need of their services.
How We Help Orthopedic
At Doctor Marketing, we specialize in formulating marketing tactics built specifically for orthopedic practices. This is what we put in place to help your practice attract more patients
Website Optimization
We create user-friendly websites that showcase your orthopedic services, provide easy navigation, and encourage patient bookings with clear calls to action
Local SEO
We optimize your practice for local searches like “orthopedic surgeon near me” or “joint pain doctor in [City],” ensuring you rank high in search results when patients search for your services.
Google Ads (PPC)
Running immediate PPC advertisements to your site driving high-demand services like “knee surgery” or “hip replacement,” connecting you simultaneously with patients who are most in need of the orthopedic care.
Social Media Ads
Advertise your success stories and health tips for patients to engage the local community in the process of healing. We run campaigns on Facebook, Twitter, and other venues to help raise awareness.
Reputation Management
Positive feedback is a crucial element in generating trust in the healthcare field. We will assist you in accumulating reviews from pleased patients while handling your reputation on Google and healthcare sites.
Content Marketing
We establish your orthopedic authority through educational blogs and videos that also enhance SEO while addressing common concerns.
